Do You Take Business Speak for Granted? You Should Not as a Trainer.
Do you find yourself using business speak to make yourself sound smarter or more in the know? When you say a phrase such as “out of pocket” or “thought leader” or “tycoon,” do you know where it comes from? Communicating well is a key part of training and learning and development. Understanding the origin of common words and phrases can help you communicate better, sound more in the know, and become a better presenter. Join Bob Wiltfong and Tim Ito, co-authors of The BS Dictionary: Uncovering the Origins and True Meanings of Business Speak, for a lively discussion about communication in virtual and in-person business settings. You will also have a chance to share your experiences and ask questions of Wiltfong (a presenter and Emmy-winning journalist) and Ito (a digital marketing and content leader and former vice president of content at ATD).
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Bob Wiltfong is a former correspondent on the Daily Show with Jon Stewart, an Emmy Award–winning journalist, a Peabody Award–winning storyteller, a public relations expert, content specialist, and coach. His love for BS was fostered through more than 20 years of working as a consultant in presentation skills for several Fortune 500 companies including T-Mobile, General Electric, and Charles Schwab.
Tim Ito is a digital and content marketing expert and former vice president at the Association for Talent Development, overseeing the content division. He also teaches digital marketing and ran the content marketing group for the Association for Supervision and Curriculum Development. Ito is a former senior editor and producer at AltaVista and washingtonpost.com and was a reporter and writer for U.S. News & World Report. He resides in Arlington, Virginia.
