Imperative leads global research on purpose at work. In a few weeks we will be releasing a major study in partnership with PwC and CECP on purpose and fulfillment replacing engagement as a new metric for success. The study polls more than 2,000 employees and profiles dozens of executives to gauge their perception of fulfillment versus engagement, understand their current fulfillment at work, and examine the performance implications of being fulfilled. The study has powerful implications on future talent strategy and unveils concrete examples of organizations shifting their talent practices around fulfillment as well as the results they are seeing.
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Aaron Hurst is the foremost expert on the science of purpose at work and in 2014 brought global awareness to the rise of the fourth economic era in history, the Purpose Economy. He is the CEO and co-founder of Imperative, the technology platform for leaders in the new economy. Previously, as the founder of the Taproot Foundation, Aaron catalyzed the $15 billion pro bono service market. He is a third-generation graduate of the University of Michigan.
