In pursuit of technological development and scientific advancement, too often innovation is created in a vacuum with little to no foresight into the broader applications and usability beyond the intended customer or market. It is easy to have tunnel vision when sprinting toward the finish line but that laser-focus that drives product development can significantly deter long-term success.
Many times the failure doesn’t stem from the technology or field of study itself, but rather the lack of storytelling. It is one thing to communicate your ideas. It is another to communicate the impact of your ideas in a language others understand. All too often ideas fail because coalition building is ignored or deemed unnecessary.
Bridging the chasm between applied research and technology transition is difficult. The trick is to build effective coalitions so you don’t have to forge the path alone. Successful transition is rarely a linear path and business opportunities are still people driven. In this webinar, you will learn the key steps to building a successful coalition, including:
• discovering your value proposition
• creating a messaging strategy to properly communicate value and impact
• identifying end-goals and planning the path ahead.
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Kelli Kedis Ogborn is president and CEO of H.S. Dracones LLC—a consulting firm specializing in innovation strategy and technology integration. In this capacity she helps companies create and implement their business development goals specializing in narrative building to communicate technological value and impact, matching capabilities to the correct customer, identifying key stakeholders, and building coalitions to foster and influence discussions around technology and its broader market applications. Prior to founding H.S. Dracones, she served as the director of business development for Perceptronics Solutions Inc. and as a congressional liaison for the Defense Advanced Research Projects Agency (DARPA) providing advice to senior leadership and technical offices on Congressional engagement strategies to maintain the agency’s position and reputation as a premier science and technology organization. Kelli holds a master’s degree in government and security studies from Johns Hopkins University, a certificate in public policy from the Leon and Sylvia Panetta Institute for Public Policy, and a bachelor’s degree in international security and conflict resolution from San Diego State University.
